Welcome to Measure Up - the podcast about marketing measurement!
Cookies are going away, Apple is limiting the data you can collect, and privacy regulations are making it difficult to target and measure the way we used to. If you're a marketer or analysts wondering how measure your campaigns' performance, we're here to help you! Join Jim Gianoglio, where he talks to marketers, analysts, and founders who are in the trenches of this new measurement world. You'll learn the best practices, tips, and actionable advice from people who've been in your shoes.
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